Monday, May 21

The Meaning of the Starbucks Logo

       So there I was sipping my usual cup of iced Café Americano when I wondered:

What’s the story behind this logo?

       This is an important question to many people, because most of us are familiar with one version of the mermaid. Here’s the most popular character brought to us by Disney:

      If you think mermaids come with only one fish tail, then you might see the logo of Starbucks as something almost pornographic.

      Perhaps the picture of a very naughty girl holding up both her legs (she’s wearing striped leggings and high heels!)


      If you thought this way, let me assure you that you’re not completely wrong and weird ;-) Surprisingly, you will learn that the image of seduction/ temptation has been around inside the Starbucks logo for a long, long time.

The Sexy History of the Starbucks Image

      Coffee has had a long and proud history with the sea and seamen. In fact, the city of Seattle – a world center for coffee roasting – has very strong roots as a seaport.

      A 16th century Norse woodcut of a mermaid gave inspiration to the first coffee shop logo, in 1971. The mermaid, also known as Melusine, looked like this:

       As you can see, she has two fish tails instead of just one.

       Over the years, 40 of them to be exact, the image of Melusine had to become less and less sexy; more and more censored...

First, they hid her breasts, but her belly button was still visible:

Next, the cropped and zoomed version:

      Finally, last year, there was the logo upgrade. And so now you have the image that you well know and love:

        Enjoy your cup of Starbucks coffee without any doubts as to what that logo means!

;-) Registered & Protected


  1. Hi, I enjoy reading your blog :-)
    well, I love the Starbu's coffee (we call the name simply, スタバ in Japan) and I've wondered what does the logo mean. Now I'm so happy to learn about the history. I have never seen Melusine. (@@) Even to be courteous, I can't say she looks beautiful. lol ...I think Starbucks made a nice logo because she looks nicer than before ;-)

  2. Thanks! ;-)

    I'm happy to hear that you enjoy reading my Blog. Please feel free to drop by anytime and to ask me if there's anything you don't understand.

    As you might already know, I have recently started an activity. If you have any topic or issue that you would like to introduce, please don't hesitate to get in touch with me and I will help you write about it in English. That way, you can share your ideas to the other readers.

    In any case, good luck wit your study of the English language!


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