What’s the story behind this logo?
This is an important question to many people, because most of us are familiar with one version of the mermaid. Here’s the most popular character brought to us by Disney:
If you think mermaids come with only one fish tail, then you might see the logo of Starbucks as something almost pornographic.
Perhaps the picture of a very naughty girl holding up both her legs (she’s wearing striped leggings and high heels!)
If you thought this way, let me assure you that you’re not completely wrong and weird ;-) Surprisingly, you will learn that the image of seduction/ temptation has been around inside the Starbucks logo for a long, long time.
The Sexy History of the Starbucks Image
Coffee has had a long and proud history with the sea and seamen. In fact, the city of Seattle – a world center for coffee roasting – has very strong roots as a seaport.
A 16th century Norse woodcut of a mermaid gave inspiration to the first coffee shop logo, in 1971. The mermaid, also known as Melusine, looked like this:
As you can see, she has two fish tails instead of just one.
Over the years, 40 of them to be exact, the image of Melusine had to become less and less sexy; more and more censored...
First, they hid her breasts, but her belly button was still visible:
Finally, last year, there was the logo upgrade. And so now you have the image that you well know and love:
Enjoy your cup of Starbucks coffee without any doubts as to what that logo means!